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Leonetto Cappiello
Bourdou
Art Print
24 x 32 in
Your Price: $31.99 $28.99
Leonetto Cappiello Cognac Monnet Vintage Ad Art Print Poster
Poster
24 x 36 in
Your Price: $9.99 $8.99
Cafe Martin 1921
Art Print
16 x 22 in
Your Price: $19.99
Asti Cinzano, c.1920
Art Print
24 x 32 in
Your Price: $31.99
Cognac Monnet, c.1927
Art Print
18 x 24 in
Your Price: $23.99
Cioccolato Venchi
Art Print
10 x 12 in
Your Price: $12.99
Cirio
Art Print
10 x 12 in
Your Price: $12.99
Victoria Arduino, 1922
Art Print
24 x 32 in
Your Price: $31.99
Cognac Monnet
Giclee Print
24 x 36 in
Your Price: $89.99
Florio e Cinzano, 1930
Art Print
10 x 12 in
Your Price: $6.99
La Victoria Aduino
Giclee Print
18 x 24 in
Your Price: $59.99
Cinzano
Art Print
11 x 14 in
Your Price: $7.99
Leonetto Cappiello (Maurin Quina) Art Print Poster
Poster
22 x 28 in
Your Price: $14.99 $12.99
Les Bonbons Jacquin
Giclee Print
24 x 32 in
Your Price: $99.99
Chapeau Mossant
Poster
16 x 20 in
Your Price: $14.99 $12.99
Leonetto Cappiello Parapluie Revel Umbrellas Art Print Poster
Poster
22 x 28 in
Your Price: $14.99 $12.99
Cognac Monnet
Stretched Canvas Print
20 x 29 in
Your Price: $159.99
Mossant, c.1935
Art Print
18 x 24 in
Your Price: $17.99
Aix les Bains
Art Print
20 x 28 in
Your Price: $21.99
Porto Pitters
Art Print
10 x 12 in
Your Price: $12.99


Leonetto Cappiello Biography

Leonetto Cappiello (b. 1875 in Livorno, Italy; d. 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called "the father of modern advertising."because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Cheret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

Cappiello had no formal training in art. The first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence.

Cappiello started his career as a caricaturist illustrating in journals like Le Rire, Le Cri de Paris, Le Sourire, L'Assiette au Beurre, La Baionnette, Femina, and others. His first album of caricatures, "Lanterna Magica," was made in 1896. In 1898, he moved to Paris, and his caricatures were published in Le Rire for the first time.

Cappiello made his name during the poster boom period in the early 20th century, with designs markedly different from premier poster artist Jules Chéret. His first poster, for the newspaper Frou-Frou, was made in 1899. He signed first contract for posters with printer P. Vercasson in 1900.under whom he created posters between He was married to Suzanne Meyer Cappiello 1901. Between 1901 and 1914, he created several hundred posters in a style that revolutionized the art of poster design. Cappiello redesigned the fin-de-siècle pictures into images more relevant to the faster pace of the 20th century. During this period, Capiello continued as a caricaturist.

During World War I, Cappiello worked as in Italy an interpreter. Afterwards, he devoted his career fully to poster design. In 1919, he signed a contract with publisher Devambez, and remained with the agency until 1936 .

Over the course of his career Cappiello produced more than 530 advertising posters  which surprise and delight the viewer. Today, his original posters are still collected, sold at auction and by dealers around the world.