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The Circus was one of the early entities to utilize posters for promotion. The Ringling brothers masters of showmanship created posters declaring,  "The Ringling Bros. World's Greatest Shows and the Barnum & Bailey Greatest Show on Earth".

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Vintage poster art of yesteryear.

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Circus Poster Facts
Wheatpaste
(also known as potato paste, flour paste, rice paste, Marxist glue, or simply paste) is a liquid adhesive used since ancient times for various arts and crafts such as book binding, decoupage, collage, and papier-mâché. It is also made for the purpose of adhering paper posters to walls and other surfaces. Wheatpaste was commonly used for nineteenth and twentieth century circus bill posters.

The advent of the traveling circus brought colorful posters to tell citizens that a carnival was coming to town.

Frank Bartlet Adler (better known by his stage name Felix Adler) (June 17, 1895 – February 1, 1960), born in Clinton, IA, was a circus performer and entertainer known as "The King of Clowns" who performed for Ringling Bros. Barnum & Bailey for 28 years. He was inducted into the International Clown Hall of Fame in 1989.

His image was placed on at least two classic Ringling Bros. and Barnum & Bailey Circus posters, and his face was immortalized for all time as a commercial mask created and sold by Verne Langdon of Hollywood's renown Don Post Studios.

The Circus Poster That Inspired the Beatles

click for larger image of this Benefit of Mr. Kite circus poster.
A nineteenth century circus poster for Pablo Fanque's purchased in an antique shop in January or February 1967 by Beatles singer John Lennon inspired the writing of the song, "Being for the Benefit of Mr. Kite!"

The poster declared, "Benefit of Mr. Kite.Mr. Kite is believed to be William Kite, who worked for Pablo Fanque from 1843 to 1845. Pablo Fanque was the first black circus proprietor in Britain, William Kite was a circus performer.

Although Lennon once said of the song, "Being for the Benefit of Mr. Kite!" that he "wasn't proud of that" and "I was just going through the motions," in 1980 he described it as "pure, like a painting, a pure watercolor.

Lennon wanted the track to have a "carnival atmosphere", and told producer George Martin that he wanted "to smell the sawdust on the floor.

 

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